The history of Manitoba
A story that has distant origins, that comes from America to Italy, one of which we wanted to give new life to our shoppers.
It is 1947. I am a year at war for the United States, the Marshall Plan. Aid that consisted of basic necessities.
From America to the port of Naples, ships departed with many products including the sacks of flour easily recognizable for the printing of the American flag. Flour that everyone called "American", because of its origin and the characteristic print on the cotton bag. This flour, due to the nature of American grains, rich in protein and very strong, gave excellent results in bread making. For this reason, until the '80s, it spread throughout Italy, in Campania, where it was tradition ready for large leavened products, such as bread, pizza and focaccia.
The grains of the so-called "American flour" are grown in the regions of North America and Canada, and are cultivated in wheat.
In the Mill we have found and, therefore, recovered the old cases in which we have given new life through their shoppers, except entirely by hand.
A way to strengthen the green spirit, sustainability and corporate values.